From the stadium to the stock exchange

From the stadium to the stock exchange

Ajax is not only a mythological hero in Greek legend, but  also one of the most renowned Dutch football clubs. AFC Ajax has an illustrious history, having nurtured iconic players such as Johan Cruijff, Marco van Basten, and Dennis Bergkamp. Although its most glorious era of ‘totaalvoetbal’ (total football) goes back to the 1970s and 1990s, the club experienced a resurgence in the 2018-2019 season, reaching the semi-finals of the UEFA Champions League. In the subsequent years, the club's performance on the pitch declined, as did the corporate situation. In recent years, several board members were dismissed or resigned, culminating in the firing of a newly appointed CEO just two weeks into his tenure. The CEO had controversially acquired equity shares in the club just before his appointment, allegedly using inside information.

We introduce the Pelé index to do a deep-dive in the dynamics of European Football stocks. 







Important Information

AegonAM_From the stadium to the stock exchange.pdf

(626KB) PDF

More about the authors

Jordy Hermanns, CFA Portfolio Manager

Jordy Hermanns, CFA, is a portfolio manager in the multi asset group and an investment strategist. He is responsible for tactical and strategic asset allocation strategies.

Jacob Vijverberg, CFA portfolio manager

Jacob Vijverberg, CFA, is a portfolio manager of the Diversified Income Strategy and an investment strategist.

Read next